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Recently, Screen Actors Guild (SAG) published the findings of a study that concluded, “Video communication is four to five times more effective than print communication.” Inarguably, one of the most effective communication tools in all of marketing has proven to be the infomercial.
Whether it be a documentary film, a movie, a commercial or an infomercial, the best-executed productions are typically the most fascinating to watch. They inspire genuine attachment with the viewer, earn the most confidence and preserve the greatest amount of credibility, generating the most mind-boggling revenues. This is most essential when the product or the service that is marketed is high-ticket and/or needs to emanate a level of credibility to gain the viewer’s confidence in order to inspire them to take action. This is why the standard and, generally, poorly produced “slicer/dicer” infomercial will often represent little more than a waste of time, money and lost opportunity.
Take a moment to watch our reel and you will see why our productions and marketing strategies have helped generate hundreds of millions in sales and revenues.
When it comes to creating messages that attract viewer attention and curiosity, as well as inspire confidence and credibility, we shine.
Recently the effectiveness of employing our high quality productions was impressively validated when the conversion rate for a client’s website sky rocketed from a respectable 3.2% to a simply amazing 9.3% by the single act of adding a StudioINTV commercial. No other embellishments or changes to the website (or to the message that drove the traffic to it) were made to accomplish this near 300% increase in conversion!